Do you want to free yourself from the shackles of a nine-to-five job? Do you crave financial freedom? And do you dream of being your own boss? If you answered yes to any of these questions, then it’s time to consider starting a real estate business. The benefits of investing in real estate are endless. In this post, we will tell you the benefits of a real estate business and how to start a real estate business.
- The value of the real estate has historically appreciated which gives many investors a sense of security that their investments will produce positive cash flow over time.
- Moreover, real estate business owners are rewarded with significant tax deductions.
- However, arguably the greatest benefit of being a real estate entrepreneur is the control that comes with the job. You call the shots, you manage your time and you are the CEO of your company.
Well, we’re not going to lie. It takes hard work, determination, and dedication to own a successful real estate business. But if you’re up for the challenge, we’re here to teach you how to get started so read this post till the end.
How to start a real estate business?
Step 1- Identify your goals
The first step of starting a real estate investment business is to identify your personal goals. Ask yourself questions like do I want to invest part-time or full-time? Am I financially ready to start investing? Do I have a support system and what is my motivation? Your answers will help determine your initial strategy and business plan.
Step 2- Conduct research
Once you’ve identified your goals, it’s time to dive headfirst into the research phase. This includes making a decision about your specific exit strategy whether that be wholesaling, fix and flip, or rental properties. Conduct an in-depth analysis of your local market and a review of your biggest competitors. After studying those external factors, begin to examine the internal factors. This means pinpointing your strengths and weaknesses as well as for deciding on how to differentiate yourself from the competition.
Step 3- Craft your business strategy
The next step is to craft your business strategy. After you’ve conducted sufficient research you should be able to formulate several ideas on exactly what will help your business succeed. If you lack liquid capital you may consider real estate wholesaling. If your aim is to build wealth over time, buying and holding properties is a smart strategy. Whichever niche you choose should be highlighted in your business plan as well as with resources and tools you plan to leverage
Step 4- Choose a business name and start an LLC (Limited Liability Company)
Once you’ve put your business plan in writing, it’s time to choose a business name and set up an LLC. When picking a name for your new venture be sure that it’s memorable, creative, catchy, and accurately describes your business. You can draw from inspiration but be sure to do your research in advance. Only after you’ve named your business should you start an LLC. An LLC will protect you and your business from future liabilities as well as reward you with additional tax benefits.
Step 5- Build a website
A web presence is a must for any business owner especially those in the real estate world. Why? Because many potential leads will come from online. For this reason, your next action plan is to build a website. Don’t feel overwhelmed. There are plenty of free or low-cost website builders online designed for beginners. Another option is to hire a professional web developer.
Step 6- Design a marketing strategy
After you’ve created your online presence, it’s time to establish a marketing strategy. There’s social media marketing, email marketing, direct mail, bandit signs, and a myriad of other tactics. Each strategy has its own set of pros and cons, so choose wisely. Start by identifying what it is that makes you and your business uniquely valuable. Answering this will help drive your marketing campaigns.
Step 7- Launch a campaign
Now that you’ve chosen a marketing strategy, move forward by launching your first campaign. Whether this means sending your first email, buying your first Facebook ad, or creating your first flyer, be sure you’re consistent in representing your brand across all marketing channels.
Step 8- Follow up with every lead
So pay attention because this next step is of the utmost importance. Follow up with each and every lead. The worst thing a real estate business owner can do is launch several marketing campaigns all at once only to ignore the increased stream of incoming leads. Just because a lead may not result in a lucrative opportunity right away doesn’t mean that the lead won’t turn into something valuable in the future. When it comes to lead generation make it your goal to build a genuine relationship with every potential client last.
Step 9- Build a support system
Last but not least, build a support system. Investors treat this tip as an ongoing exercise more so than a final step. This is because the importance of building a solid network and support team is unparalleled if you want to succeed. In fact, many leads and deals in real estate will likely come from your personal network. So be sure to invest time in cultivating relationships with anyone from colleagues to clients to mentors and watch your business grow.
The bottom line
Now that we’ve covered what it takes to start a real estate business are you ready to put in the work? Keep in mind getting any business up and running won’t happen overnight. Entrepreneurs spend countless hours, educating themselves, conducting industry research, and tweaking their business strategies. But if you follow our action plan and work hard you’ll be one step closer to attaining your biggest real estate goals.
